Season 5 Introduction

Welcome to Season 5 of the Nonconformist Innovation Podcast, what will henceforth be known as the Nonconformist Innovation Experience, or X5 for short. This season some of the key topics we will explore are tech innovation, AI governance, privacy management, and transformation leadership. We will delve into the power of unconventional thinking to spark transformative change in the public sector, while introducing live, in-person experiences. As a sponsor, your team will have exciting opportunities for strategic networking, engaging directly with your target audience, sharing disruptive insights, and shaping the industry narrative.

Situation Summary

The market is crowded and noisy. Sales cycles are long. The cost of sales is high and increasing. It is difficult to present a clear value proposition and differentiators to economic buyers and technical influencers. Layoffs interrupt sales motions and GTM activities. Success requires the ability to deliver disruptive insights to a hard-to-reach audience.

Solution

Podcasts and live events are the perfect medium to connect and create mindshare with hard-to-reach executives and discerning buyers. Combining podcast media with live local events helps build community, nurture relationships, and build trust along the customer journey.

Key Deliverables

  • Plan, host, deliver, and produce live sponsored podcast events in three cities in the Pacific Northwest
  • Integrated marketing on social media and email for two consecutive quarters, with analytics, and UTM attribution links to a URL of your choice
  • Content designed for distribution on Apple Podcast, Spotify, and YouTube
  • Establish field relationships and ongoing engagement that are shared and introduced to your regional sales account executives
  • Capture sales and competitive intelligence from the field to drive continuous improvement
  • Monthly detailed activity report, engagement report, and lead-gen report
  • Director, VP, and C-level executives in your company can text Steve directly at any time.
  • Official Events sponsor for both the Nonconformist Innovation and Candid CISO podcasts

Pacific Northwest Tour

Maximize your presence and engage your target demographic in the Pacific Northwest in three iconic locations with strategic networking, dynamic learning, and live podcasting. Planned locations include Seattle, Olympia, and Portland.  Limited edition co-branded merchandise will be available at all events. Exact locations and timing are open to negotiation, and subject to Steve’s availability and prior commitments.

Seattle

The ROI

  • Enhance perceived brand value results in increased deal margins
  • Build trust along the customer journey
  • Clear pathways for converting listeners and attendees into paying customers
  • Engaged listeners and event attendees can become brand advocates, further reducing the need for direct advertising and sales efforts.
  • Shorten sales cycles

Audience data sample from previous events here

Payment

You can make a payment online for convenience. Message or text me if you need an invoice or wire instructions for making a payment.

X5 Event Sponsor – $15,500

Sponsor live in-person events in three cities: Olympia, Seattle, and Portland. All inclusive, including venue, appetizers, media production, and promotion. Limited edition co-branded merchandise will be available at all events. Logistics and timing are open to negotiation, and subject to Steve’s availability and prior commitments.

X5 Podcast Only Sponsor – $10,000

Be the exclusive sponsor for 10 episodes of the podcast. Includes full media production, show notes, syndicate distribution, and promotion during the season. Your CEO or key executive will be invited as a guest on the show.

X5 Platinum Sponsor – $25,000

This option includes everything in the Event Sponsor and Podcast Only options. All email and social media will be sponsored by your company. Your CEO or key executive will have an open invitation to be a guest on the podcast.

Bonus

A short run, limited edition, co-branded athletic blend t-shirt will be designed and worn by Steve for all marathons and ultra-marathons that he competes in 2024, with photos of training and races shared on social media with mentions and gratitude.

Life is short. #RunHard