Season 5 Introduction

Welcome to Season 5 of the Nonconformist Innovation Podcast, what will henceforth be known as the Nonconformist Innovation Experience, or X5 for short. This season some of the key topics we will explore are tech innovation, AI governance, privacy management, and transformation leadership. We will delve into the power of unconventional thinking to spark transformative change, while introducing live, in-person experiences. As a sponsor, your team will have exciting opportunities for strategic networking, engaging directly with your target audience, sharing disruptive insights, and shaping the industry narrative.

Situation Summary

The market is crowded and noisy. Sales cycles are long. The cost of sales is high and increasing. It is difficult to present a clear value proposition and differentiators to economic buyers and technical influencers. Layoffs interrupt sales motions and GTM activities. Success requires the ability to deliver disruptive insights to a hard-to-reach audience.

Solution

Podcasts and live events are the perfect medium to connect and create mindshare with hard-to-reach executives and discerning buyers. Combining podcast media with live local events helps build community, nurture relationships, and build trust along the customer journey.

Key Deliverables

  • Plan, host, deliver, and produce live sponsored podcast events in one or more US more cities
  • Integrated marketing on social media and email for four consecutive quarters, with analytics, and UTM attribution links to a URL of your choice
  • Content designed for distribution on Apple Podcast, Spotify, and YouTube
  • Establish field relationships and ongoing engagement that are shared and introduced to your regional sales account executives
  • Capture sales and competitive intelligence from the field to drive continuous improvement
  • Monthly detailed activity report, engagement report, and lead-gen report
  • Director, VP, and C-level executives in your company can text Steve directly at any time.
  • Official Events sponsor for both the Nonconformist Innovation and Candid CISO podcasts

5 City Tour

X5 will land in 5 cities throughout 2024 for an evening of strategic networking, learning, and live podcasting. Planned locations include Seattle, Los Angeles, San Jose, Portland, and Phoenix. (Additional cities may be added if paid for in advance.) Limited edition co-branded merchandise will be available at all events. Exact locations and timing are open to negotiation, and subject to Steve’s availability and prior commitments.

The ROI

  • Reduced cost of customer acquisition (CAC) by up to 50%
  • Shorter sales cycles
  • Enhance perceived brand value results in increased deal margins
  • Build trust along the customer journey
  • Clear pathways for converting listeners and attendees into paying customers
  • Engaged listeners and event attendees can become brand advocates, further reducing the need for direct advertising and sales efforts.

Audience data sample from previous events here

Payment

You can make a payment online for convenience. If you select Single City, be sure to add which city (or cities) in the notes on checkout. Message or text me if you need an invoice or wire instructions for making a payment.

X5 Single City Sponsor – $5950

One live podcast event in a single city of your choice. Includes all travel, lodging, outreach, planning, hosting, moderating, artwork, graphic design, facilities, appetizers, beverages, production, and promotion for a single event at a location of your choice. All live podcasts will be captured, and professionally edited, and produced. Video capture will be used sparingly.

X5 Five City Sponsor – $35,500

Sponsor all five US cities. Recommended locations include Seattle, Los Angeles, San Jose, Denver, and Phoenix. (Additional cities may be added if paid for in advance.) Limited edition co-branded merchandise will be available at all events. Exact locations and timing are open to negotiation, and subject to Steve’s availability and prior commitments.

Contact Steve for invoicing and payment options.

X5 Platinum Sponsor – $50,000

This option includes everything in the Five City Sponsor, in addition to being the exclusive sponsor for a minimum of 15 podcast episodes produced in season 5. All email and social media will be sponsored by your company. Your CEO or key executive will have an open invitation to be a guest on the podcast.

Contact Steve for invoicing and payment options.

X5 Podcast Only Sponsor – $14,950

Be the exclusive Platinum sponsor for 15 episodes of the podcast. Your CEO or key executive will be invited as a guest on the show.

Bonus

A short run, limited edition, co-branded athletic blend t-shirt will be designed and worn by Steve for all marathons and ultra-marathons that he competes in 2024, with photos of training and races shared on social media with mentions and gratitude.

Life is short. #RunHard